Rotten Rants on Butter

Former Sex Pistol John Lydon is reminding British dairy consumers that “Anchor’s From New Zealand!” preferring UK-produced Country Life butter. Lydon is stirring up trouble with his straplines in an advertisement that attacks the rival butter brand Anchor for being foreign. Country Life’s parent company, Dairy Crest, said that it was launching the new campaign after conducting research that showed that 39 per cent of Anchor butter consumers “mistakenly believe” that it is British, rather than from New Zealand.