By the People for the People

Auckland trio, Tim Tregonning, Dan Phillips and Danis Roberts are crowd pleasers; their project, OurBrew is currently recruiting beer drinkers to unite and develop a collective drop by signing up online, voting and then launching the world’s first crowd produced beer. Participants choose the style of beer, the name, logo, packaging and details for tasting and launch parties. Fascinated by the idea of crowd sourcing and funding, the boys at OurBrew asked themselves, “How could we bring crowd sourcing to New Zealand? It has to involve something Kiwis are passionate about, something that is a constant in our lives.” The answer? Beer.