All Blacks Thrashing of USA Eagles a Big Money-Spinner

The first rugby match in the United States for the All Blacks in over three decades helped TLA Worldwide, an American athlete representation and sports marketing business, report a 26 per cent rise in pre-tax profits, reports the Financial Times.

The company, whose main business is in Major League Baseball (MLB), said its revenues had risen 12 per cent to US$20.8m and profits before tax were US$8.6m.

In November 2014, the All Blacks trounced the USA Eagles by 68 points at Soldier Field in Chicago.

“As a Kiwi and a rugby fan, it was great to take the All Blacks to the US. We filled out a stadium with 61,500 people,” TLA Worldwide chairman Bart Campbell said.

This year, TLA is promoting a close-season football tournament in Melbourne featuring Real Madrid and Manchester City. The event is likely to generate revenues of US$4m, according to the company’s house broker.

In Melbourne, Campbell has teamed up with Manchester City to buy a football team, now renamed Melbourne City.

From 2009 until June 2013, Campbell was the Group COO of London-based Chime Communications plc sports division, called CSM Sport & Entertainment which has over 670 staff, in 15 offices across 13 countries.

Campbell is a former practicing sports and commercial lawyer, with a BA and LLB from Otago University. He is a Harvard Business School Alumni, having completed the Advanced Management Program in 2010.

The All Blacks next play Samoa in Apia on 8 July.

Original article by Malcolm Moore, Financial Times, April 14, 2015.


Tags: All Blacks  Bart Campbell  Chime Communications plc  Financial Times  Major League Baseball (MLB)  TLA Worldwide  USA Eagles  

Sevens Coach Andrew Douglas Has Big Plans

Sevens Coach Andrew Douglas Has Big Plans

Hong Kong Sevens head coach New Zealander Andrew Douglas has said that two recent matches against Germany represented the first step towards “re-establishing Hong Kong in international rugby”, South China Morning…