Tauranga on the Make

Monocle magazine devoted a five-page spread to Tauranga in its November issue. The article charts the Bay of Plenty city’s rise from sleepy retirement village to boom town, courtesy of a new wave of young entrepreneurs. Monocle: “Gutsy export businesses thrive in Tauranga, developing and marketing the new: from international sport blokarting, to avocado oil … [In] the past decade Tauranga has morphed from Pleasantville into a city on the make.” Local businesses leading the charge include brand development agency Woods Creative, bedding manufacturer Design Mobel, kiwifruit marketing body Zespri, and natural health company Comvita. Monocle is a new multimedia magazine by Wallpaper* founder Tyler BrulÈ.