Silver Fern Farms Enters US Retail Market in NYC
Silver Fern Farms, the largest red meat producer in New Zealand has announced their entry into the U.S. market. The company launched its products in 14 Fairway Market stores around the New York City metropolitan area in October.
“New York City is one of the great food capitals of the world and we are excited to provide New Yorkers with delicious eating experiences in the comfort of their own homes,” said Matt Luxton, Silver Fern Farms’ director of US sales. “Our products have been available in local butchers and restaurants in New York City for several years, and after listening to positive feedback from consumers we are confident that New York City has an appetite for our 100 percent grass-fed New Zealand products.”
Silver Fern Farms started as a small farm cooperative in 1948 and prides itself on being built by passionate and skilled people. The company has become the world’s benchmark for red meat, bringing the finest grass-fed and naturally raised meat from New Zealand pastures to tables around the globe. The company was rated in the top 20 companies on the Colmar Brunton Corporate Reputation Index 2019 for the second year, as one of only two food brands. It produces 30% of all New Zealand lamb, beef and venison in partnership with 16,000 farmers, and exports to over 60 countries.
Before moving into traditional US retail locations, Silver Fern Farms made its products available in restaurants, specialty butcher shops and to industry professionals through specialty foodservice distributor North American Meats and More, which is a division of Marx Cos.
Silver Fern Farms has been able to bring their retail range to market by working with The Lamb Company, a trusted red meat supplier servicing the North American market for over 50 years, of which Silver Fern Farms is an owner and shareholder.
According to the company, Silver Fern Farms produces meat sourced from 100 percent grass-fed, 100 percent pasture-raised animals with no antibiotics used ever, no added hormones ever and no feedlots at any time.
Soon, the company will include QR codes on its labels as part of its traceability program to allow consumers to see where the meat came from and its environmental quality.
Original article by Ryan McCarthy, Meat + Poultry, October 22, 2019