Tag Archives: Nike

Parris Goebel in Nike Dance as Sport Campaign

Parris Goebel in Nike Dance as Sport Campaign

New Zealand dancer Parris Goebel is the creative mastermind behind some of the best choreography from your favourite pop stars, Maria Bobila reports for Nylon. So it’s no surprise, Bobila writes, that Nike recently…

Gym President Sarah Robb O’Hagan Recommends Mindfulness

Gym President Sarah Robb O’Hagan Recommends Mindfulness

Sarah Robb O’Hagan, president of America’s Equinox fitness chain, believes in the links between exercise and confidence, and beauty and strength. Not surprisingly, the New Zealander is also a tri-athlete. But O’Hagan wasn’t always…

Inspiration Not Imitation

Inspiration Not Imitation

Nike turned to Maori Moko for inspiration in their latest major ad campaign, celebrating the 20th anniversary of Air Jordan basketball shoes. Created by Wieden + Kennedy (NYC) art director Robert Rasmussen, the striking ads show Michael…

Designs on Nike

Designs on Nike

NZ company Designer Textiles has won a contract with sports apparel company Nike. Nike has agreed to use Designer Textiles’ merino advanced performance program (MAPP) in manufacturing its ACG range of outdoor sports shoes. The AGC range will…