Tag Archives: Bionicle

Lego Abandons Maori Names

Lego Abandons Maori Names

Danish toymaker Lego is to stop making a multi-million-dollar range of toys after protests from New Zealand Maori groups, claiming the company had appropriated their language and images for the toy range. “Future launches of Bionicle sets…

Lego-ality of Language Hi-jack?

Lego-ality of Language Hi-jack?

Intellectual property Lawyer and “defender of Maori culture” Maui Solomon challenges the right of Danish toy-maker Lego to use Polynesian words in its new game Bionicle.