Tag Archives: Atea

Atea Setting Itself Apart with Considered Minimalism

Atea Setting Itself Apart with Considered Minimalism

A dress designed by New Zealand-born Laura Myers, founder of the London-based brand Atea, is included in a Wall Street Journal feature about new midprice labels setting themselves apart from their trend-chasing…

South Sea Treasure Available Online

South Sea Treasure Available Online

New Zealand-born London-based Laura Myers, creative director of new fashion brand Atea, says she wanted her collection to be fashionable, “but not shout-y”. “Think more Emmanuelle Alt than fashion blogger,” Myers says. With the launch…