Networked Lab Rats

New Zealanders have become the Internet’s most beloved lab rats, according to Bloomberg Businessweek writer Ashlee Vance. New Zealand has a large enough population to adequately test products, and the population is self-contained. Last year, for example, LinkedIn wanted to test its Endorsements product, which lets users check a box to recommend each other, on a small audience before rolling it out as a full-fledged service to all of its users. “So we decided to trial it in New Zealand,” senior vice president in charge of engineering at LinkedIn Kevin Scott says. As Scott puts it: “You need a population where connections are geographically resident.”


Tags: Bloomberg  LinkedIn  population size  product testing  testing  

Allbirds Puts a Label on Fashion’s Climate Impact

Allbirds Puts a Label on Fashion’s Climate Impact

Allbirds’ sustainability lead Hana Kajimura talks to The Guardian’s Nadra Nittle about why the company, founded by New Zealander Tim Brown and American Joey Zwillinger, uses carbon labelling to raise consumer…