Fish For a New Middle Class
More New Zealand seafood is headed to Thailand as consumer appetite grows. The South Pacific nation is poised to capitalise on Thai consumers now having more baht in their pockets and their increased appreciation for well-sourced and high-quality ingredients, trade commissioner to Thailand Karen Campbell said. “With the rise of the middle class in Thailand, there is a lot of potential for growth of high-value products and a growing appreciation for food safety and sustainability,” said Campbell, who served as an executive vice-president of Bangkok Bank before becoming trade commissioner. She said there are also opportunities for growth in red-meat exports as well as seafood options such as green lipped mussels.