The Dunedin-designed Freeload rack is included in a Los Angeles Times article called “Gear: Better bike accessories”. “These new accessories make on- and off-road touring a breeze, indoor training more realistic, fast rides more comfy and data-rich biofeedback safer and more accessible. Artfully curved, this New Zealand-made aluminum bike rack can be attached, via built-in nylon straps, to any part of any bike frame – be they road or mountain, rigid or dual-suspension bikes. [The Freeload rack is a] sleek, elegant, effective cargo carrier for all-terrain touring. It’s a particular boon for mountain bikers, whose ever-moving full-suspension frames can’t use conventional bolt-on racks.” Freeload was founded in 27 by Pat Maguire as a design-innovation company to design and commercialise his invention of the first fully adjustable, self-securing bicycle carrier rack.