Fairydown Man Enough for Hillary

NZ outdoor label, Fairydown, is to be re-named ‘Zone,’ after market research revealed Australian men to be uncomfortable with the original tag’s effeminate connotations. Sir Edmund Hillary, who used a Fairydown sleeping bag on his 1953 ascent of Everest, dismissed the concerns as absurd: “Reading that connotation into the name is just absolutely stupid. It’s a good brand. I have a Fairydown jacket and I am very proud to wear it.” The Fairydown brand will remain unchanged in Aotearoa.


Tags: Aotearoa  Australia  Edmund Hillary  Fairydown  Independent (The)  Mt. Everest  New Zealand  Zone  

Dyslexia Entrepreneur Matt Strawbridge Heads to US

Dyslexia Entrepreneur Matt Strawbridge Heads to US

When Matt Strawbridge was a boy growing up in New Zealand, school became difficult. He couldn’t read given his dyslexia, and his grades suffered. Looking back, the experience isn’t filled with…