Fairydown Man Enough for Hillary

NZ outdoor label, Fairydown, is to be re-named ‘Zone,’ after market research revealed Australian men to be uncomfortable with the original tag’s effeminate connotations. Sir Edmund Hillary, who used a Fairydown sleeping bag on his 1953 ascent of Everest, dismissed the concerns as absurd: “Reading that connotation into the name is just absolutely stupid. It’s a good brand. I have a Fairydown jacket and I am very proud to wear it.” The Fairydown brand will remain unchanged in Aotearoa.