Fairydown Man Enough for Hillary

NZ outdoor label, Fairydown, is to be re-named ‘Zone,’ after market research revealed Australian men to be uncomfortable with the original tag’s effeminate connotations. Sir Edmund Hillary, who used a Fairydown sleeping bag on his 1953 ascent of Everest, dismissed the concerns as absurd: “Reading that connotation into the name is just absolutely stupid. It’s a good brand. I have a Fairydown jacket and I am very proud to wear it.” The Fairydown brand will remain unchanged in Aotearoa.


Tags: Aotearoa  Australia  Edmund Hillary  Fairydown  Independent (The)  Mt. Everest  New Zealand  Zone  

Inside New Zealand’s Clean Green Beauty Scene

Inside New Zealand’s Clean Green Beauty Scene

Kaeā, founded by conservationist Suzan Craig, is one of a handful of sustainable skincare brands to come out of New Zealand in recent years. Financial Times contribution editor Jessica Beresford interviews…