Fairydown Man Enough for Hillary

NZ outdoor label, Fairydown, is to be re-named ‘Zone,’ after market research revealed Australian men to be uncomfortable with the original tag’s effeminate connotations. Sir Edmund Hillary, who used a Fairydown sleeping bag on his 1953 ascent of Everest, dismissed the concerns as absurd: “Reading that connotation into the name is just absolutely stupid. It’s a good brand. I have a Fairydown jacket and I am very proud to wear it.” The Fairydown brand will remain unchanged in Aotearoa.


Tags: Aotearoa  Australia  Edmund Hillary  Fairydown  Independent (The)  Mt. Everest  New Zealand  Zone  

Ocado Retail CEO Mel Smith Breaking the Mould

Ocado Retail CEO Mel Smith Breaking the Mould

Two “powerhouse women”, New Zealander Mel Smith (pictured left), Ocado Retail CEO, and Jomas’ Associates founder and managing director, Briton Roni Savage, share the secrets of their success with Harper’s Bazaar executive…