Fairydown Man Enough for Hillary

NZ outdoor label, Fairydown, is to be re-named ‘Zone,’ after market research revealed Australian men to be uncomfortable with the original tag’s effeminate connotations. Sir Edmund Hillary, who used a Fairydown sleeping bag on his 1953 ascent of Everest, dismissed the concerns as absurd: “Reading that connotation into the name is just absolutely stupid. It’s a good brand. I have a Fairydown jacket and I am very proud to wear it.” The Fairydown brand will remain unchanged in Aotearoa.


Tags: Aotearoa  Australia  Edmund Hillary  Fairydown  Independent (The)  Mt. Everest  New Zealand  Zone  

Allbirds Puts a Label on Fashion’s Climate Impact

Allbirds Puts a Label on Fashion’s Climate Impact

Allbirds’ sustainability lead Hana Kajimura talks to The Guardian’s Nadra Nittle about why the company, founded by New Zealander Tim Brown and American Joey Zwillinger, uses carbon labelling to raise consumer…