Fairydown Man Enough for Hillary

NZ outdoor label, Fairydown, is to be re-named ‘Zone,’ after market research revealed Australian men to be uncomfortable with the original tag’s effeminate connotations. Sir Edmund Hillary, who used a Fairydown sleeping bag on his 1953 ascent of Everest, dismissed the concerns as absurd: “Reading that connotation into the name is just absolutely stupid. It’s a good brand. I have a Fairydown jacket and I am very proud to wear it.” The Fairydown brand will remain unchanged in Aotearoa.


Tags: Aotearoa  Australia  Edmund Hillary  Fairydown  Independent (The)  Mt. Everest  New Zealand  Zone  

From TV to Hot Sauce Charlie Page Looks Ahead

From TV to Hot Sauce Charlie Page Looks Ahead

Radical job switches are daunting, but they have the power to rewire entire careers and lives, according to Ed Peters in as story for the South China Morning Post. Peters interviews…