Velocity is Everything

Business leaders have things the wrong way round according to New Zealand-based Kevin Roberts, chief executive worldwide of Saatchi & Saatchi. They spend far too much time assessing information and making decisions, and far too little actually making things happen. “Execution is everything. Velocity is everything,” Roberts says. “In this world where things happen overnight, strategy is dead,” he said at a recent Institute of Directors event. “The more time you spend on strategy, the more time you spend on competitors eating your lunch.”


Tags: Kevin Roberts  Saatchi & Saatchi  Sunday Times  

How New Zealand Genetics Make Milk in Brazil

How New Zealand Genetics Make Milk in Brazil

New Zealander Craig Bell, co-founder of premium Brazil-based milk company Leitíssimo, likens his product to a time machine. “We have a lot of consumers who told us that ‘this stuff actually…