Tourism NZ Pleads End to Socially-Influenced Pics

New Zealand is really bored of your Instagram posts, Rob Picheta writes for CNN. The country has launched a new tourism campaign, urging travellers to stop mimicking photos they see online and “share something new” instead.

The call was made in a two-minute video, starring comedian Tom Sainsbury as a member of the “Social Observation Squad (SOS)”, Picheta writes. The official follows tourists to some of the country’s most famous landscapes and urges them to stop travelling “under the social influence.”

“You know them,” Sainsbury says, rattling off a list of clichéd social media posts. “Hot tub back shot. Man sits quietly on the rock contemplating. Hot dog legs.”

The video is a part of Tourism New Zealand’s long-running “Do Something New” campaign.

Original article by Rob Picheta, CNN, January 28, 2021.

Photo by Matt Zhou.