Power to the people

Saatchi & Saatchi CEO Worldwide and nzedge.com co-founder, Kevin Roberts, appeared in an interview with Alixis Glick on FOX Business  during the recent World Business Forum at Radio City Hall in New York, talking about the power shift from brands to people and his predictions for the advertising industry in 2010. “It’s been tough this year … like everybody else consumers are feeling a recession. There are reframing and resetting their lives – so I would say there will probably be 10-11% drop in ad spend,” said Roberts. “Next year will be flat for the ad guys, and we’ll see money moving into screens – TV, the Internet, mobile – and away perhaps from newspapers and magazines, as you see consumers interact more with screens rather than the more static media.”