Mad for Merino

A trip to NZ “pulled the scratchy wool from [a Seattle Times writer’s] eyes” with the discovery of Kiwi staple, merino. “This is not your grandfather’s wool, most of which could have doubled as a Brillo pad […] For successive autumns now, I’ve snuggled up in the soft wool and uttered a prayer of thanks to its donor animal – the lonely merino down on a South Island hillside…” The same superfine ‘technology’ is behind the export success of the Icebreaker (above) recreational clothing designs.

Tags: Brillo  Icebreaker  Merino Wool  New Zealand  Seattle Times  South Island