Lovin’ Lovemarks

CEO of Saatchi & Saatchi Worldwide, Kevin Roberts, launches Lovemarks: The Future Beyond Brands, in the USA, UK and Australia.  “Roberts new book is not just another one of a multitude of works about brands and advertising that connects consumers to these brands. One look at Lovemarks, and you will instantly see why. It excites … of sensuality, mystery and … that is not often found in the black and white that typically rests between two hard backs.” Mary Quant, Roberts first boss, was guest of honour at the New York launch party, covered by New York Social Diary.