It’s Better Than Ever

The Bay of Plenty region has launched a new tourism campaign in an attempt to erase images of oiled beaches and dead wildlife from the minds of potential visitors, rebranding itself with the slogan “It’s not called the Bay of Plenty for nothing” following the grounding of the Rena container ship 22km off Tauranga’s coast in October. Tourism Bay of Plenty this week announced a new “recovery campaign” to help lure back the visitors who have cancelled summer trips to the area. Campaign manager Linda Macpherson said it’s time to restore the area’s reputation. “What we’re saying now is ‘come’ — the beaches are open and there’s so much to do here, to feast on, to enjoy. In fact, it’s better than ever,” Macpherson said.


Tags: Bay of Plenty  Beaches  Linda Macpherson  Oil  Rena  Sydney Morning Herald (The)  Tauranga  Tourism Industry  

Wellington Has Treats Around Every Corner

Wellington Has Treats Around Every Corner

“In an otherwise resolutely outdoorsy nation, New Zealand’s capital focuses on art, craft and culture,” Larissa Dubecki writes for Gourmet Traveller. Dubecki explores the best of Wellington’s art, food and shopping scenes. “Wellington’s…