It’s Better Than Ever

The Bay of Plenty region has launched a new tourism campaign in an attempt to erase images of oiled beaches and dead wildlife from the minds of potential visitors, rebranding itself with the slogan “It’s not called the Bay of Plenty for nothing” following the grounding of the Rena container ship 22km off Tauranga’s coast in October. Tourism Bay of Plenty this week announced a new “recovery campaign” to help lure back the visitors who have cancelled summer trips to the area. Campaign manager Linda Macpherson said it’s time to restore the area’s reputation. “What we’re saying now is ‘come’ — the beaches are open and there’s so much to do here, to feast on, to enjoy. In fact, it’s better than ever,” Macpherson said.


Tags: Bay of Plenty  Beaches  Linda Macpherson  Oil  Rena  Sydney Morning Herald (The)  Tauranga  Tourism Industry  

The New York Times Sends the World to Northland

The New York Times Sends the World to Northland

In Northland, “cultural lessons await, as do hot springs where visitors can recharge body and soul,” according to Daniel Scheffler writing for The New York Times. The region is included in…