Ideas From the Edge

Worldwide CEO of Saatchi & Saatchi Kevin Roberts talks to The Times about his work guiding MBA students at Cambridge and to The Independent about the age of the idea: “He preaches love but hates management; he wants ideas but not information.” An overview of Robert’s “unique take on the world.” A self-confessed optimist and champion of individual thought over the “herd mentality” of management, Roberts has bridged the unlikely gap between numbers-driven marketing and product “lovability” by turning a global advertising giant into a “hothouse of ideas.”  


Tags: Advertising  Cambridge  Independent (The)  Kevin Roberts  Saatchi & Saatchi  Times (The)  

Rocket Lab Aims to Catch Boosters with Choppers

Rocket Lab Aims to Catch Boosters with Choppers

New Zealand-founded California-based Rocket Lab wants to use a helicopter to “catch” the first stage of its Electron rocket as it floats toward the ground with a parachute, according to Robert…