Ideas From the Edge

Worldwide CEO of Saatchi & Saatchi Kevin Roberts talks to The Times about his work guiding MBA students at Cambridge and to The Independent about the age of the idea: “He preaches love but hates management; he wants ideas but not information.” An overview of Robert’s “unique take on the world.” A self-confessed optimist and champion of individual thought over the “herd mentality” of management, Roberts has bridged the unlikely gap between numbers-driven marketing and product “lovability” by turning a global advertising giant into a “hothouse of ideas.”