Fix & Fogg Spreads to Houston

High-end peanut butter company Fix & Fogg has achieved enough success in its native New Zealand that it has established its first American retail presence in Houston, Eric Sandler reports for US lifestyle web site, CultureMap.

US general manager Blake Lupton (pictured left) tells CultureMap that the secret to great peanut butter starts with great, organically-grown peanuts.

“It’s an Argentina-grown peanut,” Lupton explains. “They have super-good oil and dark roasts that gave it a bit of flavour.”

Long term, Lupton hopes to expand the company’s retail presence. Fix & Fogg recently went on sale at Central Market and hopes to be in Whole Foods and H-E-B soon.

Fix & Fogg was founded in Wellington by former lawyers Roman and Andrea Jewell.

Original article by Eric Sandler, CultureMap, June 23, 2020.