Dose & Co. Get the Kardashian Approval
Good American founder Khloé Kardashian has invested in Dose & Co., a New Zealand-based company that sells a variety of collagen products throughout New Zealand and Australia. Kardashian is joining the company as a spokesperson and partner, Alex Tietjen reports for Women’s Wear Daily.
Kardashian said she became increasingly aware of the ingredients of the health and wellness products she uses after giving birth to daughter True two years ago.
“Khloé and the entire Kardashian family have an unparalleled ability to build brands,” Dose & Co.’s global content creative director Steven Fernandez said.
Dose & Co. co-founder Libby Matthews said when she started the company with her brother in 2018, she intended for its formulas to have a higher amount of collagen than competitor brands.
In addition to taking on investment from Kardashian, Dose & Co. is expanding to the US. The company enters the mass market this month, when it will begin to roll out to 4500 doors at retailers such as Target, GNC, Wegmans and The Vitamin Shoppe. Dose & Co. will also be available direct-to-consumer and on Amazon.
Original article by Alex Tietjen, Yahoo, October 10, 2020.