Dick Hubbard: “Messiah of Muesli”

Kiwi entrepreneur, Dick Hubbard, profiled in Independent. “A highly unconventional capitalist,” Cereal evangelist Hubbard is NZ’s chief advocate of social responsibility in business, joining international brands such as Benetton and The Body Shop in his claim to “consider the social and environmental impact of [his business’] activities, rather than being fixated on the financial bottom line.” Independent: “His aims are grand; he seeks to give New Zealanders – and the world – not only breakfast, but also inspiration and moral leadership: sustenance for mind, body and soul.”