Atea Oceanie Gets A-list Endorsements
Right now in Hollywood, low-key style is defined by sophisticated, nondescript basics – and none are as popular than those from Atea Oceanie, a fashion label founded by 37-year-old New Zealander Laura Myers.
In just three years, the under-the-radar London-based line has become a no-brainer for with-it celebrities, offering chic, simple, surprisingly affordable staples that blend “‘90s minimalism with modern American sportswear,” as Myers tells the Post.
“The collection was created from a gap I saw in my own wardrobe,” Myers says of her infant label, a hit with everyone from Dakota Johnson and Amber Heard to Kendall Jenner and Gigi Hadid. “I was travelling a lot at the time and felt the need for pieces that I could return to again and again and wear in many different ways.”
After graduating from Brown University in 2002 with a degree in sociology, Myers enrolled in summer courses at the Parsons School of Design before interning at major houses like Ralph Rucci in New York and Louis Vuitton in Paris.
By 2010, the designer had moved to London, where a few years later she officially launched Atea Oceanie for autumn 2013. The name – a Tahitian phrase meaning “something distant and remote” – was inspired by her life as a globe-trotter who’s still connected to her distant homeland.
Since then, the brand has seen enough A-list endorsements to rival the likes of Armani. One of the biggest was from Selena Gomez (pictured), who sent style scribes racing to their keyboards when she was snapped at a party in Los Angeles last summer rocking the label’s ivory viscose slip dress.
Original article by Timothy Mitchell, New York Post, April 4, 2016.
Photo by AKM-GSI.