Tag Archives: New Line Cinema

Hobbit Trilogy Beating the Odds to Hit Screens

Hobbit Trilogy Beating the Odds to Hit Screens

“In one of the most epic feats in recent cinema history, New Zealander director Peter Jackson brought to life Tolkien’s fantastical universe with The Lord of the Rings trilogy. Almost a decade later, the…

Hobbits air-borne

Hobbits air-borne

Air New Zealand has launched its second “hobbit plane” with a maiden voyage to Los Angeles. The fuselage features Rings characters Aragorn and Arwen, as well as picturesque NZ scenery, in a canny marketing…

Frodo Air

Frodo Air

An Air NZ Boeing 747 has become the latest (and largest) Lord of the Rings billboard. The plane sports a 36m image of the hobbit leads down either side of its fuselage. The advertising is part…

King of the Rings

King of the Rings

“New Zealand has always reserved its greatest adulation for sporting giants like Richard Hadlee and Jonah Lomu, but a place must now be found on the victory dais for director Peter Jackson What…

Tolkien Teaser Runs

Tolkien Teaser Runs

“Attention fantasy fans: New Line Cinema is about to lift the veil of secrecy — just a little bit — that has shrouded Peter Jackson’s massive adaptation of J.R.R. Tolkien’s The Lord of the…