Age of Now
Saatchi & Saatchi CEO Worldwide and nzedge.com co-founder Kevin Roberts appeared on US financial and business news channel Bloomberg. In a 14-minute interview with Pimm Fox, Roberts talks about the concept of
Tag Archives: Lovemarks
Loving the lovemarks
An Australian is looking to NZ for inspiration in re-branding itself at home and abroad; hoping to shed its “where the bloody hell are you” ocker image by emphasising its sporting culture, vibrant food…
Adman Personified
“If you ever wanted to make a feature film about the advertising industry, the adland equivalent of Broadcast News, there would be no contest on who should get the starring role.” Worldwide Saatchi & Saatchi CEO…
Much love for Lovemarks
Tom Peters named Lovemarks: The Future Beyond Brands (written by Edge co-founder Kevin Roberts) his Business Book of the Half-Decade, calling it “just bloody brilliant.” Lovemarks also made Amazon’s top ten business books of 2004, with…
Lovin’ Lovemarks
CEO of Saatchi & Saatchi Worldwide, Kevin Roberts, launches Lovemarks: The Future Beyond Brands, in the USA, UK and Australia. “Roberts new book is not just another one of a multitude of works about…
