Lonely Lingerie One of the Labels Changing Lingerie
“Lingerie is set to become a $59 billion market globally by 2024, up from $38 billion in 2017, according to Zion Market Research. And as sales grow, tastes also appear to be shifting,” writes…
Tag Archives: Lonely Lingerie
Georgia Pratt Figures in Modelling World
“For a long time, Ashley Graham’s name was about the only one that would pop to mind when thinking of a famous plus-size model. But as diversity becomes an increasing focus in the fashion…
Lonely Lingerie Launches Maternity Line
New Zealand-based label Lonely Lingerie has a cult following – including some of the world’s most famous celebrities – for a reason. The brand creates chic undergarments “for women who wear lingerie as a…
Introducing NZ’s Style It Girls
Fashion has long had an obsession with “dressing like a French girl,” but the truth is that Paris isn’t the only city with seriously stylish residents. In their column “International It Girl,” industry news…
Eva McGauley’s Dying Wish is To Help Others
Eva McGauley is terminally ill. But she’s determined to fulfill her dying wish to help others. While any decent-minded person would forgive the 17-year-old New Zealander, who has a rare form of cancer, for…
Lonely’s Latest Campaign Embraces Beauty Of Ageing
As New Zealand-based label Lonely continues to break down barriers in the world of lingerie, they’re back with another powerful campaign for spring, this time around, celebrating the beauty of ageing. Their latest muse is…
Lonely Lingerie Features in the New York Times
New Zealand-based label Lonely Lingerie, which was founded by Helene Morris in 2009, is profiled in the New York Times. Launched as a small partnership between Morris and collaborator Steve Ferguson, Lonely calls itself…
