Rich Frank, former president of both Walt Disney Studios and Paramount Television Group, has invested in NZ mobile marketing agency The Hyperfactory. He joins 42 Below vodka’s founder and chairman, Geoff Ross and Grant Baker, and Paul…
The first ever Cocktail World Cup was held in Queenstown over the Winter Festival, which began June 25. The 5-day event is the brainchild of NZ’s 42- Below vodka, which recently won gold at the World Spirits…
The international success of NZ’s 42BELOW vodka has dealt big brand owners “a hard lesson in what not to do when wooing a global consumer tribe of super groovers with money to burn.” 42BELOW has joined Grey…
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