Tag Archives: Frances Shoemack

Frances Shoemack’s Abel a Less-Is-More Scent

Frances Shoemack’s Abel a Less-Is-More Scent

When New Zealander Frances Shoemack started fragrance brand Abel, over a decade ago, she was convinced that the world didn’t need more “stuff”, she tells Forbes contributor Esha Chhabra. “We don’t need another…

Sustainability is Abel’s Top Note

Sustainability is Abel’s Top Note

Artisanal companies from Britain to New Zealand are putting environmentally sensitive production, practices and packaging at the centre of their business models, Isabella Kwai reports for The New York Times. Based between Wellington and Amsterdam,…

Abel Leading Clean Fragrance Charge

Abel Leading Clean Fragrance Charge

Much like clean beauty, clean fragrance is often touted as being free from “nasties” – certainly phthalates – and formulated so as to not irritate the skin. There is no clear-cut definition of what…

Journey Through Scent with Abel’s Frances Shoemack

Journey Through Scent with Abel’s Frances Shoemack

When Huffington Post contributor E. Nina Rothe was introduced to Amsterdam-based brand Abel at this year’s Pitti Fragranze, a fragrance fair held in Florence every September, she fell in love. Not just with their…