Tag Archives: Advertising Age

Kate Catalinac Keeping Her Eye on US Elections

Kate Catalinac Keeping Her Eye on US Elections

Creative director at San Francisco advertising agency Goodby, Silverstein & Partners, New Zealand-born Kate Catalinac is the co-creator of an “eye-opening” anti-Donald Trump video that juxtaposes the United States’ legacy of great accomplishments against…

Antony Young Leaving Adland to Live on NZ Farm

Antony Young Leaving Adland to Live on NZ Farm

Media agency veteran Antony Young will trade in spreadsheets for orchards as he plots a move back to his native New Zealand with his wife and children to live and work on a farm. Young…

Fonterra takes Anchor brand to China

Fonterra takes Anchor brand to China

Four months on from August’s botulism scare, New Zealand dairy giant Fonterra has launched their Anchor brand into the Chinese market. The brand, which is endorsed by Chinese actress Hu Ke, is being touted a…

Balance In The Workplace

Balance In The Workplace

“YWCA Auckland and DDB New Zealand lay out the ridiculousness of the gender pay gap reality with a straightforward TV spot that shows you how absurd it is for people to be treated differently,…

Punk partnership

Punk partnership

Independent Auckland advertising agency Special Group’s musical collaboration with punk icon Iggy Pop and eight local musicians has won a Grand Prix Award for direct marketing at the Cannes Lions International Advertising Festival in…

The Rings Effect Continues

The Rings Effect Continues

NZ features in a new weekly video series on international branding practices by British marketing guru Martin Lindstrom. In Altering the Brand of a Country: How Movies Hurt Columbia and Help New Zealand, Lindstrom…

Christopher Luxon by Degrees

Christopher Luxon by Degrees

Canterbury MCom grad and nz-edger Christopher Luxon is now based in Chicago via Australia and Europe, where he leads Unilever’s North American Deodorants & Grooming business. Presently he is jump-starting Degree for Men antiperspirant, advertising the brand…

Edge Polish

Edge Polish

New Zealand Edge co-founder and Saatchi & Saatchi global CEO Kevin Roberts interviewed in Poland on the future of advertising and how Saatchis has triumphed through the recession (Advertising Age named it Global Agency…

First to Drive Everest

First to Drive Everest

The latest US advertising campaign for the Toyota 4Runner sport utility centres on scaling the rugged heights of Mt Everest. The Saatchi & Saatchi production uses NZ icon Sir Ed Hillary in its bid…

Club Edge

Club Edge

Saatchi & Saatchi’s London office went on a Euro junket to win Agency of the Year at the industry’s top awards at Cannes. Their infamous inuendo-laden and intricately art-directed campaign for Club 18-30 won…

Internet Oscars

Internet Oscars

Wellington web firm Click Suite scoops the internet equivalent of an Oscar at the European Multimedia Awards. The company won the business training award for its ‘Find the Lady’ CD-Rom, designed to inspire…