“Competition between running shoe brands is never-ending. Successful products don’t just boost profit margins, they help win medals, too,” tech reviewer Kieran Alger reports for Wired. “This new, shared – and frankly formidable –…
Adidas has appointed New Zealander Zion Armstrong, 43, as president of its North America arm. Armstrong’s successful career with the corporation spans many years and many countries. He first joined Adidas New Zealand as product manager…
Our fans. Our culture. Our history. Everything we stand for. Prepare for the might of the almighty All Blacks!
Adidas present their new Rugby World Cup Ad “Force of Black” featuring assorted All Blacks players including Jerome Kaino, Richie McCaw, Dan Carter, Ma’a Nonu and Israel Dagg, who…
Take a look at this beautifully created black and white Adidas commercial that was broadcasted in the UK in 1999. The All Blacks send shivers down your spine with…
Adidas interviews Richie McCaw’s on his thoughts about managing the pressure and how it might be just the motivator you need perform at your best.
Adidas interviews Richie McCaw about the challenges he has faced during his career and how he is able to overcome them. If you’re playing the game or just looking…
Adidas catches up with All Blacks captain Richie McCaw to find out what he thinks makes a good leader. This is the first in a series of three interviews…
Rotorua paddler Sam Sutton, 23, is still the fastest extreme kayaker in the world, defending his title with a new course record of 55.84 seconds at the Adidas Sickline Extreme Kayak World…
When the All Blacks revealed late July the shirts the team would wear for the Rugby World Cup, which begins in September, it was a proud moment for Adidas, the designer of the uniform…
All Black Daniel Carter stars in a new viral advertisement for Adidas. The ad was shot at Carter’s parents’ house, and shows Daniel and his father talking about his childhood spent kicking goals in the back…
Geoff Coyle is the latest New Zealander to join advertising powerhouse 180 in Amsterdam, bringing the combined total to eight. “Of the 23 nationalities employed here, NZ is by far the most over-represented group,” said Coyle’s…
All Black legend Jonah Lomu is one of 21 elite athletes to feature in the latest advertising campaign by Adidas. Titled Impossible is Nothing, the series shows internationally recognised sports figures discussing how they overcame adversity in their…
The Kiwi ad industry once again proved its strength on the global stage, picking up a slew of awards at this year’s Cannes Lions Advertising Awards. Saatchi & Saatchi won a Gold Lion in the media…
In the era of selling Britney Spears’ used chewing gum on eBay, Adidas has released a limited edition All Blacks poster containing DNA samples from every member of the national team. According to Chris…
In a volume compiled by editors of graphic design bible Graphis Saatchi & Saatchi’s Wellington office, originator of the award winning Toyota bugger and Adidas All Black haka campaigns (left), makes the world top-10…
Rugby Superstar Jonah Lomu joins Anna Kournikova and David Beckham to star in Adidas global advertising campaign. The ad was shot in New Zealand.
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