Wall Street Gets Emotional Rescue from the Edge

Kevin Roberts says there is a challenge for the ‘anti-social medium’ of the web, traditional advertising and product design in general. That is, to get emotional and to create mystery and sensuality in order to re-connect with people. “These cowboys are obsessed with technology instead of ideas. They think that “e” stands for electronic, when “e” stands for emotion.”


Tags: Kevin Roberts  Wall Street  Wall Street Journal (The)  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…