Sting in UK market

Family-owned business Nelson Honey is seeking approval to market its bee venom honey in Britain, claiming the product alleviates the symptoms of arthritis. Britain’s Food Safety Authority has to approve the marketing of any “novel food” to check it is safe. More than 13 million pots of bee venom honey have been sold in New Zealand over the last decade. Nelson’s most popular bee venom honey is called Nectar Ease, which sells for $21.95 (£8.95) for a 500g pot. It contains a blend of honey derived from the native manuka and dried venom harvested from the Apis mellifera honeybee using electrical milking machines that send impulses to stimulate worker bees to sting through a latex film onto a glass collector plate.


Tags: bee venom  Britain  Nelson Honey  Telegraph (The)  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…