Revell’s field day

Te Aroha dairy farmer Richard Revell who has developed a fizzy cola-flavoured milk drink in a can, has met with multinational ire, with Coca Cola banning him from selling the beverage at the annual National Fielday in Hamilton. Organisers of the Fielday have told Revell his product violates its contract with the international drinks corporation. “They told me it was because they have an exclusive supplier deal with Coca-Cola,” Revell said. “We were trying to promote a locally-made milk product in a marquee dedicated to New Zealand innovation. Where’s the commercial contradiction?” Revell began developing his “MO2” drink six years ago using a self-built carbonation machine on his farm after he noticed that milk consumption was dropping. “I wondered how I could make milk interesting and sell more of it,” he said.

Tags: Coca Cola  Dairy Industry  milk  MO2  Te Araroa  Telegraph (The)