Lord of PR

Pete Hodgson – AKA ‘Minister of the Rings’ – dubbed “the most intelligent politician I have ever met” by National Post journalist, Cleo Paskal, in her article on the government-supported LotR publicity machine. “It is his job to ‘maximize the opportunities to NZ from the Lord of the Rings film project.’ And he has done a very good job … The goal was to use the films as nearly 10 hours of product placement for NZ’s tourism, technology and film industries. It was an unprecedented, ambitious and innovative idea – much like the film itself.”


Tags: Lord of the Rings (The)  National Post  Pete Hodgson (Dr)  

Amy Brown’s New Novel Inspired by Women and Art

Amy Brown’s New Novel Inspired by Women and Art

Like many writers before her, New Zealand-born Amy Brown takes inspiration from the Australian feminist icon Stella Maria Miles Franklin in her captivating debut novel My Brilliant Sister – but instead…