Hi There To The United States

Fashion designer Karen Walker’s Hi There clothing range will sell in up to 164 Anthropologie stores in the United States from February. Landing in stores for the American summer, the deal has a retail value of around US$4 million ($5 million) a year, according to Walker. “It’s completely different to everything else we’ve been doing,” she says. “We’ve been in the luxury market for 14 years, but this reaches a wider audience … [it’s] a totally different price point, a totally different product and it’s really our first time in the States going en masse.” For Walker, the attraction of Hi There — a collection of “cute dresses, fun prints, and strong colours” — is a no-brainer. “All retailers around the world want that sweet product that they know is going to work.”
(14 January 2012)