NZEDGE  >  News  >  Innovation  >  Business  >  Good Lovin’
Good Lovin’
View article source

Good Lovin’

“Trust has to change to love. There should be an air of mystery, sensuality and intimacy attached to the brand.” Saatchi & Saatchi CEO Kevin Roberts spreads the loving word in Dubai.

Tags: brand loyalty  Dubai  Gulf News  Kevin Roberts  Saatchi & Saatchi  

Show Comments

More from Innovation
Emilia Wickstead Helping Airline Make an Impression

Business

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…

Biotech Firm Novozymes Appoints Alison Winger
Mustering with Sheepdogs in the High Country
Entire Studios the Brand to Stock Right Now
Electric Plane Set to Deliver Mail Across NZ

Other Stories