Emissions by the glass

New Zealand wine Mobius Marlborough Sauvignon Blanc will be the first in the world to display its carbon emissions by individual glass servings of 125ml. The carbon emissions, which are calculated to measure the environmental impact of factors such as transportation and refrigeration, will be measured separately for each different export market. Bottles shipped in New Zealand, for example, will carry a figure of 14g CO2, whereas bottles sold in Australia will display 19g. A higher figure is due to be calculated for the UK market. Craig Fowles, sustainability and compliance coordinator at The New Zealand Wine Company, which produces Mobius, admitted: “Price is still the number one factor for consumers. Ethics and the environment are lower priorities. But after the recession, people will be looking for products that give them a warm fuzzy feeling.” A 75ml bottle of wine at 19g CO2 per glass equates to a 5km car journey or 14km ride on the London underground.