Blogs in Big Business

Former Aucklander Andy Lark, recently appointed VP of global marketing and communications at Dell, is one of the technology industry’s “Most Influential” communicators according to PR Week. Champion of big business using internet tools, such as blogs and forums to improve communication with customers, Lark says any industry can embrace blogging. “[The communication team is] the nexus point inside the enterprise where the message comes in and the message goes out … So many customer issues and concerns are being expressed as conversations.” Lark runs one of the biggest marketing budgets in the world, reportedly worth $4.5 billion.