Agencies with Edge
The Kiwi ad industry once again proved its strength on the global stage, picking up a slew of awards at this year’s Cannes Lions Advertising Awards. Saatchi & Saatchi won a Gold Lion in the media category for its Rubbish Film Festival for Telecom, Aim Proximity won Gold in direct marketing for its Body Parts campaign for BNZ, and Colenso BBDO’s Scott Maddox and Fraser Grant won Silver Lions in the Print Young Creative category. TBWA/Whybin won two Promo Lions for its Stand in Black and Be the Ball campaigns for Adidas, as well as a Gold Lion in direct marketing for its Bootscraper campaign for ASB. Stand in Black also earned TBWA/Whybin a Gold Award and Grande Clio (Best in Show: Innovative Media) at the Clios in Miami, Silver at ADFEST (Thailand), Bronze at the Media Spikes (Asian Advertising Awards), and a New York One Show Bronze Pencil. Saatchi & Saatchi New York also poured gold at Cannes for NZ client 42 Below.
