Age of Now

Saatchi & Saatchi CEO Worldwide and nzedge.com co-founder Kevin Roberts appeared on US financial and business news channel Bloomberg. In a 14-minute interview with Pimm Fox, Roberts talks about the concept of Lovemarks, how consumers own the brand and shares his thinking on the Age of Now. Roberts says there is an urgency behind marketing that didn’t exist before, “it’s about being always on and living in the now. Decide now. Act now. It’s all about execution.” Roberts leads one of the world’s leading creative organizations with a team of 6 people across 86 countries whose clients include 5 of the world’s most valuable global brands.